Go.Compare is a UK-based comparison website that helps customers find and evaluate a wide range of insurance, financial, and utility products. Launched in 2006, the platform set itself apart by focusing on detailed policy features, not just prices, allowing users to make informed decisions tailored to their needs. It offers services for car, home, and life insurance, as well as utilities such as energy and broadband, and financial products like loans and credit cards. Unlike some competitors, Go.Compare operates without advertising or sponsored listings, ensuring unbiased comparisons. It earns revenue through fees from providers when users purchase through the site.
The company is also known for its innovative approach to consumer information, partnering with independent researcher Defaqto to provide detailed feature comparisons on insurance policies. Go.Compare is a member ofthe British Insurance Brokers’ Association and is regulated by the FinancialConduct Authority, emphasising its commitment to transparency and customer trust. Over the years, it has become a prominent name in the industry, recognised for its iconic Gio Compario advertising campaigns and its dedication to simplifying the decision-making process for its users.
We are always looking to partner with more companies to elevate industry standards and deliver unparalleled value to our clients and stakeholders.
What value does this bring?
“Go.Compare wanted to improve the process for onboarding new companies offering products on the Go.Compare platform. We realized the key issues faced by new companies were the cost of the system infrastructure and the time to onboard. Working with Optalitix and Quantee, we have developed the new Optalitix Quote pricing platform for the aggregator market to address these issues, boost the usage of the Go.Compare platform, and provide data to improve new entrants' competitiveness.”
